Aimee Groth’s connection to the Forward movement stretches back fourteen years, when Andrew Yang introduced her to Tony Hsieh at his inaugural Venture for America gala. Hsieh — the late Zappos CEO who sold his company to Amazon and reinvested his fortune into building an entrepreneurial ecosystem in Las Vegas — became the subject of her first book, The Kingdom of Happiness (Simon & Schuster). She went on to support Andrew’s 2020 presidential campaign in Iowa and Los Angeles.

As a journalist, her byline has appeared in TIME, The New York Times, and CNBC. Aimee was formerly a partner at management consultancy HolacracyOne, a pioneer in decentralized organizational design whose early champions included Hsieh and Twitter and Medium co-founder Ev Williams. Today, through her narrative strategy consultancy Third Way Ventures, she works with executives and VC-backed, AI-native companies to help them tell their stories.

As Forward California’s elected Secretary and its Communications Director, she brings a decade of organizational design research and experience to a state defined by tech innovation and the art of storytelling — and the question of how we design systems and institutions that distribute power more equitably.